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Selling a home often requires as much thought and consideration as buying one. Especially if you are trying to get a good price for it. Any financial transaction that involves real estate should be researched well. By you and the experts you hire to help you. Here are a few pointers we suggest considering before you list your home for sale.

Advertise and Market Your Home for Maximum Exposure

Know your audience. Research tells us that purchase decisions are emotional, not logical.  Your house is NOT going to be evaluated as a “house.” It will be evaluated for its potential to become someone’s home. That being said, all buyers are looking for a bargain. This is subjective of course. Everyone has a different idea of what a “bargain” means. It is usually based on their budget. But, universally, buyers respond to phrases like “priced to sell” or “a unique bargain at this price.” All buyers are attracted to affordability. Buyers choose a home they can afford, based on the down payment and monthly payments. How they “feel” about the home is also very important.

Set a Solid, Practical Price for Your Home from the Beginning

If you set the right price by doing some homework beforehand, you won’t keep buyers and other real estate agents away. No one is interested in an overpriced home, even if you start high and reduce the price in small increments. Start off with the right price, you will sell your home! Remember to consider the obvious factors. The age of the home, the square footage, the extras and the eye-catching amenities that make your home stand out above the rest. Also, there are factors like park access in the neighborhood, proximity to schools and hospitals, connectivity, and history of the locality that all help sell a home.

Understand What the TOTAL Market Is Doing, And Get the Facts First

We strongly suggest you don’t just rely on local market information to determine the right price for your home.  Ask your realtor for a “total market overview.”   Find out what is happening in general and how it compares with what’s happening in the local market. Ask the following questions. Are growth rates the same? Are they lower or higher? Then you will need specifics about the neighborhood that the home is within. Find out what homes are on the market. Which homes have (or haven’t) sold in the last 6-12 months? Knowing the facts about the market overall, can really help you make some educated decisions instead of basing your choices on a small window of information. Selling a home is competitive, so price it right.

Selecting an agent who will closely analyze all factors to make sure your property is priced correctly, is crucial to successfully selling your home. Contact any of our brokers and get started today. We would love to help you sell your home!