Our Sara LaFaver shared her thoughts on this subject a few months ago with readers of Inman Select, but we felt it was a good time to revisit the issue of growth as Central Oregon is showing no signs of stopping. With multiple write-ups in national publications that rank Bend, Oregon top places to live, work and play, we continue to see an influx of new residents and our town is literally bursting at the seams. At the latest report a couple of months ago, Bend’s official population was nearly 90,000 and growth rates in the region are staying much higher than their counterparts in other areas.
How does this growth affect the real estate industry? Real estate agents need to understand the new buyer, understand what motivates them and what they are looking for with a new life in Central Oregon. By staying active in the community, meeting new people and asking questions like: ‘Why are you visiting the area?’ ‘What are you enjoying your visit?’ ‘What are you looking for in a home, neighborhood, community?’” You can learn a lot about trends.
As Sara wrote in the Inman article: “Beyond talking to buyers and potential new residents, it’s also important to study trends nationally and regionally and do research on thought leadership from other experts in the industry. Having a broad perspective and real data to back up the hypotheses drawn from individual conversations is never a bad thing.”
As a realtor, our clients look to us to have the knowledge to help them make the right decision when purchasing or selling a home. By digging into the motivators behind growth trends and more, as well as having a deep familiarity with the market, we can share those resources with our clients. Giving an “insider’s look” will help them feel confident and secure in working with us.
So how do you deal with fast growth? Ask questions, get involved and expand your knowledge. It will help you be a real asset to your clients and your community.